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For those of you who can’t get enough of our Photo Fakeouts, check out Oyster CEO Elie Seidman as he discusses with ABC’s ‘20/20′ the various tactics hotels can use to misrepresent reality in their online marketing. Photo-shopping, distortion and cropping, oh my!
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The Chateau Marmont, Hollywood
As we not-so-subtly hinted last week, we sent a team of reporters to review more than 50 of the top hotels in the Los Angeles area (including Beverly Hills, Hollywood, and Santa Monica). The properties we covered ranged from the ultra-luxe, like the Beverly Wilshire, to the quirky hidden gems like The Magic Castle and the trendy high-design hotels like the funky new SLS.
You can now enjoy the fruits of our labor — including plenty of Oyster recommendations, like our picks for the most kid-friendly hotels and the best spots to take in a bit of Hollywood history — in the brand new the LA portion of our site.
You may notice from our newly-tweaked navigation bar that we’ve also launched reviews of hotels in the US Virgin Islands and the Bahamas, too. Pop over to the homepage and get to flippin’ through the thousands of new photos and our freshest hotel reviews and travel guides to help you start planning your next trip.
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Did you catch us on CNN.com this week? If not, you can check out Senior Editor Will Begeny chattin’ about Photo Fakeouts in the video above. Bonus: our favorite Hot Tub Surfer Model Man gets some screen time!
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The new look of Oyster.com
We’ll admit it: we did have some work done. We’re looking kinda sexy though, right? And we’re pretty confident that you’ll dig the new features we’re rolling out in conjunction with Oyster.com’s newest look – and if you didn’t stumble across ‘em already, here’s a quick rundown of some new goodies we’ve just launched:
1. Inline Photos. Yeah, we had a lot of big chunks of text before. To break up all that black and white, we’ve added inline photos to our reviews. Plus, now you’ll be able to see exactly what we’re referring to when we describe something as a “gratuitously sexy place for peace and serenity” without clicking over to the photo gallery.
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Ah, the sweet veil of anonymity: the freedom to say what you want with no particularly dreadful repercussions. Angry at your concierge ex-boyfriend? Anonymously trash his hotel on the Internet! Want to take down a hotel that competes with your property? Write about the non-existent roaches in an online forum! Need your hotel to climb the web rankings? Create a whole bunch of user accounts to send around beautiful, glowing reviews! The possibilities are endless.
That’s not happening around here.
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Oyster Hotel Reviews just launched, but bloggers and press are already talking about our unique and honest approach to reviewing hotels. Check out the following articles written about Oyster.com:
You can also see additional buzz by searching on Twitter.
Thank you for all the kudos! What matters to us most, however, is what YOU think. Please send us feedback and let us know if you like the site, or if you have any ideas or suggestions about what you’d like to see in the future.
Start exploring Oyster now — dive in!
Cliff Jumper in Negril, Jamaica as seen from The Caves Hotel
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