At Oyster.com, we pay close attention to when the marketing hype doesn’t match the reality. And so do our loyal fans: Our revealing Photo Fakeouts have now been viewed by millions of people.
But plenty of marketers deserve credit for running authentic, creative campaigns about their properties. Which is why we are tickled pink this year to be a a part of the HSMAI Adrian Awards, which honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. At a black-tie gala on January 28th, Oyster.com will present the inaugural “World is Your Oyster Award” to recognize the best authentic marketing program. Read More »
We at Oyster.com know more about the hotels we cover than anyone else. How? Because we’ve been there. We send investigators to every single hotel in person to take hundreds of honest photos, so that you can see the truth before you arrive. And the objective written reviews from our hotel experts give readers both the pros and the cons: We never sugarcoat the truth.
So far, we’ve taken a million photos of over 3,000 hotels in 240 cities — and we’re nowhere near finished. Keep an eye on our newest hotels here.
We’ll do whatever it takes to make sure we investigate every aspect of the hotel.
We say hello to the doormen.
An Oyster investigator in action
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‘Tis the season for annual awards lists, but if you think you know what’s coming, guess again. Oyster’s awards aren’t like the other guys’ — we’re not like the other guys, so why should our awards be? You can find lists of the world’s best luxury hotels in a dozen other places, but only Oyster digs deep to learn every hotel’s secret quirks. Our hotel investigators trot the globe and visit every hotel in person so we can bring you the unvarnished truth, and this year, for the first-ever annual Oyster Hotel Awards, we’d like to show you the wackiest, coolest, weirdest, and most interesting things they came across in their travels. We are thrilled to present the 2012 selection of Oyster’s Most Interesting Hotels in the World. Are you ready for this?
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We already told you guys about our incredible new iPad app — you know, the one with interactive maps, tons of destinations, and collections with vacation ideas ripe for picking. But with the launch of Apple’s latest iPad — which already sold over 3 million units in its first weekend on shelves – we had to quickly make some improvements to make our app iPad3-ready. Curious how we souped it up in time for the iPad3′s release? A lot of coffee, nail biting, and well, tons of work. Check out the improvements we made after the jump!
Update: Our latest version was so impressive that the App Store asked to feature it — which we did. The best part? Having a “featured” app can increase our site’s organic traffic by three or four times as much!
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Beach at the Marriott Key Largo Bay Beach Resort; Florida Keys
We just returned from the Florida Keys, which is home to one of the largest barrier reef systems in the world. It’s as close to the Caribbean as you can get in the U.S., and most visitors come here for incredible snorkeling and scuba diving, the great weather, and the partying, of course. Though it can get rowdy (especially on Key West), the vibe is mostly laid-back. Check out some of the hotel highlights from our trip after the jump>>
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Our iPad App home screen.
We’re so stoked to introduce our brand-spanking-new iPad app, which is available for FREE right now on the Apple AppStore. It’s pretty sweet. Here’s five reasons why we heart it:
1. The Maps! Did we ever mention we’re actually kind of geographically challenged? Well, we are, and the app’s interactive maps make finding hotels — or a specific landmark — a cinch. Want a hotel that’s actually on the Northern coast of the Big Island, that’s really on the beach? Done.
The interactive maps on our app.
Check out more shots of our app after the jump!
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We’ve got some amazing features we can’t wait to introduce to you. Check them out below!
Now when you are viewing our beautiful high resolution images of hotel rooms and destinations, you can view them in a full screen slideshow. It’s breathtaking if we do say so ourselves. Every album on our site now has a “slideshow” or a “full screen” option so you can get the full effect of looking at the destination through Oyster’s eyes.
Oyster.com slideshow view
2. Bring the kids
Sometimes you want a family vacation. Sometimes you want a romantic getaway. Oyster now gives you the option to choose how many people you’re traveling with, so your reservation and room types turn out to be what you expected. This way, you will avoid arriving at your hotel with the wrong information.
Bring the kids
3. 360° Panoramas
Get ready to be blown away. We use high-tech camera equipment to give you the entire 360-degree panoramic view of what we’re looking at. Really, it’s something to check out.
Oyster.com 360 Panorama View
While having some fun in her New York hotel room, Kathy Griffin showed off her body
to a window
washer who was more than happy to take a stare-break.
The comedienne tweeted: In my hotel room & @Tiffanyrinehart yells “window washers! Window washers!!”
Griffin also tweeted the above photo of herself in a black bra and underwear, entertaining the lucky window washer.
New hotels are constantly springing up during the year and we have our eyes peeled for every one. Some are more exceptional than others, however, and we can’t wait to share our finds of the hottest, newest, most luxurious hotels across the U.S. So whether you’re Times Square bound or longing to relax by the pool in Fort Lauderdale, there is a hip, new hotel waiting for you. So new, in fact, that some of these hotels are still little known secrets — we’re letting you in on the top-secret buzz.
Pool at the B Ocean Fort Lauderdale
B Ocean Fort Lauderdale
Just opened in April, the all-white B Ocean sits right across the street from the beach, with an austere, minimalist design — similar to the style of a W hotel, with subtle neon lighting in the lobby come nightfall. The ocean views are the star here, but you’ll also find two great restaurants and a small pool with an accompanying outdoor bar. Despite a trendy appearance, this 240-room hotel is also popular among families.
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Oyster Shots, which launched in June, was featured in the New York Times travel section today!